Promote Your Websites With RSS Feeds

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It’s not hard to fall behind in the Internet marketing game. You have to keep abreast with the latest trends, lest your competition finds the edge to beat you to the punch and steal your sales. You need to be updated with the latest technology and strategies being employed in the industry if you wish to remain competitive in this field of business.

When RSS was introduced to the online world, Internet marketers took notice. They instantly saw the potential for RSS as a powerful message conveying system and a content management solution. To say that RSS was an immediate hit would be an understatement.

Today, RSS is being heralded as the future of message conveyance over the World Wide Web. By 2010, it is estimated the 87.3% of web users would be using, and preferring, RSS over other message processors currently available.

RSS is an acronym for Real Simple Syndication. It is a way of delivering data to end users through the use of RSS feed generators and RSS feed readers. The great thing about RSS is that feeds are delivered straight to the recipient’s desktop, hence eliminating the possibility of your message being filtered as spam.

Also, there are countless applications for RSS, especially RSS 2.0 technology. With RSS, you could compress audio and video files and stream them from your website without alienating visitors with slower web connection.

Many Internet marketers use RSS feeds as a way of following up on their subscribers. Instead of sending the members of their mailing lists a series of emails to warm them up for a future sale, they send them RSS feeds which are almost guaranteed to be received and read.

RSS feeds can also be streamed to the many websites you may own. You won’t have to change your source code every time you want to deliver a message to your visitors. You would just have to formulate a feed from a central station and send it to your websites embedded with RSS feed readers, and voila! Your message is displayed to all the users who get to visit your web pages!

But as with everything else, execution is very different from promotion. Before you could reap the benefits of RSS, you must first inform the world that your RSS feeds exist.

Hence, here are 5 ways by which you could market your RSS feeds.

1. Create an RSS presentation page. This would be a complement to your capture page. By presenting an RSS presentation page, you?ll be able to inform your visitors about the many wonders of RSS and, hopefully, convince them to give it a try and subscribe to your feeds.

2. Set your website for auto-discovery. This will enable web users to find your presentation or capture page if they are looking for RSS feeds to subscribe to. Simply include the following code to your website’s source code:

link rel=”alternate” type=”application/rss xml” title=”RSS” href=”enter your page?s URL here”

3. Use established Internet marketing strategies to heavily promote your presentation and/or capture page. These include article marketing with resource boxes, forum marketing with signatures, links in blogs, PPC, viral marketing, traffic exchange programs, and the likes.

4. Allow your RSS feeds to be streamed in other websites or news feeds. A lot of webmasters and eZine editors who publish their content through RSS are looking for fodder for their creations. You could partner with them to have your RSS feeds displayed in their channels under the condition that a link to your presentation and/or capture page would be included. This would give you new audiences to conquer.

5. Promote your RSS feeds through offline avenues. This may be a little tricky, but with a little perseverance, you would be able to reach a large segment of the population who has not heard about RSS. Your aim should be to entice them about the technology so that they would give it a try, and they may even make your RSS feeds as their choice for their first foray on such a category.

RSS feeds are the wave of the future. But the future is right here, right now, and it will greatly help your business if you exploit this rapidly emerging technology. Position yourself immediately to make the most out of RSS.